Product Thinking
Interaction Design
Prototyping
We've seen a promising improvement rate since testing out our MVP with a selection of professional and university-level teams. The product most notably improved player performance by 10%.
User acquisition rate
Net Promoter Score
Weekly engagement rate
Working backwards from our product requirements brief, We aimed to ensure that we aligned well with our business and user's objectives so we can instinctively evaluate our solutions.
A lack of compelling data did not initially back up the proposed featured set. It seemed as though some features were based on assumptions, and they needed to be challenged.
It was initially unclear how we were going to measure success. A few stakeholder interviews helped in uncovering our short-term goals.
Our guiding design principles (Left) and our feature prioritization scale (right)
Increase our customer acquisition rate
Grow our engagement rate week by week
Campaign creation is a core element of the product
Consider scalability of our design implementation relative to our product roadmap
Market differentiation ( Aggregation )
Increase merchants’ market visibility
Discovery workshop I facilitated in order to get the team aligned in the early stages
The team had conducted preliminary research before I joined. Therefore, I focused my efforts on synthesizing relevant insights.
Because the product has a big hardware dependency, we encountered setbacks that would later influence feasibility.
Access to our target users was challenging to coordinate. Therefore I used guerrilla methods to carry out usability testing.
The team had conducted preliminary research before I joined. Therefore, I focused my efforts on synthesizing relevant insights.
Because the product has a big hardware dependency, we encountered setbacks that would later influence feasibility.
Access to our target users was challenging to coordinate. Therefore I used guerrilla methods to carry out usability testing.
Sales acquisition team member
First, I interviewed Leigh to understand his vision for the solution; I then proceeded to sort through relevant data from user research to get as much perspective as possible. Lastly, I performed secondary research to get more context of the market and business drivers.
Stakeholder interview notes
Data is a crucial leverage factor during contract negotiations, and this type of data was unquantifiable to help re-enforce a player's value.
In sports, visualization is key to understanding actions. Previous tools they used relied too heavily on text-heavy data or complex graphs.
Players have dedicated time to review game film after training, but they lack further context without data to support what they're seeing.
Given our users' familiarity with video analysis, we felt it would be important to continue that familiarity and use data as a supporting actor.
The hardware used will be tracking the players' movement and record key moments in time. This will then give a micro-level view of the player's awareness.
Breaking down the data into primary KPIs based on the OODA loop will empower the player to understand what areas need improvement.
Leigh (Right), testing out our hardware
The Preception dashboard needed to handle seemingly complex data and present it familiarly. Leveraging my research insights, I began by examining comparative experiences in the market.
Competitive analysis and visual references
I began ideating concepts based on each solution proposition and competitive analysis. Our main objective was to simplify and contextualize data down to their primary key performance indicators.
Giving early-stage prototypes in my team’s hands reveals a few significant technical considerations as well as overall information architecture.
Leigh (Left) and lead engineer Taric (Right) during early prototype testing
Get alignment on feasibility
Evaluate information architecture
Can the user navigate to view a logged moment?
Does the timeline view provide enough affordance?
After conducting two rounds of moderated usability testing
Improvement in task completion rate
Improvement in task flow
Leigh (Right), testing out our hardware
Having the most up-to-date breakdown of your data allows the user to gather context around their performance.
Paired with video review, key moments provides the player tangible information that can be used for future training.
Having film sessions easily accessible is an integral part of maintaining engagement and allows discoverability to relevant content.
We've seen a promising improvement rate since testing out our MVP with a selection of professional and university-level teams. The product most notably improved player performance by 10%.
User acquisition rate
As measured by number
of users signing up
Net Promoter Score
As measured by customer
satisfaction surveys
Weekly retention rate
As measured by users re-visiting the dashboard during BETA
