It was very critical to understand early on that this project would only be feasible if we partnered with existing parking management companies, so this solution had to be attractive to the end consumer in terms of design and functionality but just as important to the partnering companies’ bottom line.

Given all of the gathered information, it was time to begin designing a solution. I began by identifying a particular user that I believe was largely underserved, the driver. Therefore I focused my attention on designing the voice functionality of the app. I then proceeded to explore the visual design by drawing a few concepts for different types of implementation and created a storyboard to get a sense of direction. The final steps included building a high fidelity wireframe followed by the final mockups and prototype.

Working on this project has been an absolutely invaluable experience that has challenged me and every area that encompasses the art of designing digital products. It has also shown me what areas I am particularly weak and will focus on improving moving forward such as conducting user testing and creating more thorough prototypes. Today ParkIt is a concept that I hope to bring to market in the near future. With emerging technologies in the transportation industry like collaborative parking and autonomous vehicles, the landscape continues to shift. This reaffirms the important role designers play when creating the products of today while understanding the disruptions of tomorrow.